DigitalDoughnut Latest news http://digitaldoughnut.com/home-content/home-content Home Content en Sun, 20 Apr 2014 09:40:29 GMT http://blogs.law.harvard.edu/tech/rss 120 Affino 5 RSS Generator info@digitaldoughnut.com 10 reasons why your agency should offer optimisation http://digitaldoughnut.com/home-content/home-content/10-reasons-why-your-agency-should-offer-optimisation <div style="display:block;"> <div id="ImageThumb1" style="float:left;"><a href="http://digitaldoughnut.com/home-content/home-content/10-reasons-why-your-agency-should-offer-optimisation"><img src="http://digitaldoughnut.com/AcuCustom/Sitename/DAM/019/Offer-Optimization-445x296.jpg" border="0" hspace="5" vspace="5" /></a></div> <div id="ItemTeaser1" style="float:left;"> The marketing game is changing. Today’s marketers are more data-driven. They’re obsessed with results and ROI. And they’re laser-focused on the one thing that helps them deliver both – technology. </div> </div> Wed, 16 Apr 2014 12:59:00 +0000 http://digitaldoughnut.com/home-content/home-content/10-reasons-why-your-agency-should-offer-optimisation An Easter Tale: How Marketing Has Been Reborn http://digitaldoughnut.com/home-content/home-content/an-easter-tale-how-marketing-has-been-reborn <div style="display:block;"> <div id="ImageThumb2" style="float:left;"><a href="http://digitaldoughnut.com/home-content/home-content/an-easter-tale-how-marketing-has-been-reborn"><img src="http://digitaldoughnut.com/AcuCustom/Sitename/DAM/012/are-facebook-business-pages-mo1_Thumb.png" border="0" hspace="5" vspace="5" /></a></div> <div id="ItemTeaser2" style="float:left;"> Ever wanted to see how marketing has evolved through the ages? </div> </div> Tue, 15 Apr 2014 16:50:00 +0000 http://digitaldoughnut.com/home-content/home-content/an-easter-tale-how-marketing-has-been-reborn Point of Sale Marketing: 6 Strategies for Better Profits http://digitaldoughnut.com/home-content/home-content/point-of-sale-marketing-6-strategies-for-better-profits <div style="display:block;"> <div id="ImageThumb3" style="float:left;"><a href="http://digitaldoughnut.com/home-content/home-content/point-of-sale-marketing-6-strategies-for-better-profits"><img src="http://digitaldoughnut.com/AcuCustom/Sitename/DAM/012/are-facebook-business-pages-mo1_Thumb.png" border="0" hspace="5" vspace="5" /></a></div> <div id="ItemTeaser3" style="float:left;"> So you want better sales. OK, you have to change your point-of-sale marketing. Point-of-sale marketing? </div> </div> Mon, 14 Apr 2014 13:50:00 +0000 http://digitaldoughnut.com/home-content/home-content/point-of-sale-marketing-6-strategies-for-better-profits 7 Great Books To Improve Your Social Media Impact http://digitaldoughnut.com/home-content/home-content/7-great-books-to-improve-your-social-media-impact <div style="display:block;"> <div id="ImageThumb4" style="float:left;"><a href="http://digitaldoughnut.com/home-content/home-content/7-great-books-to-improve-your-social-media-impact"><img src="http://digitaldoughnut.com/AcuCustom/Sitename/DAM/012/are-facebook-business-pages-mo1_Thumb.png" border="0" hspace="5" vspace="5" /></a></div> <div id="ItemTeaser4" style="float:left;"> A brief review of 7 contemporary, 2012 - 2014, books on how to improve your social media impact, drawing on UK & US. </div> </div> Sun, 13 Apr 2014 11:29:00 +0000 http://digitaldoughnut.com/home-content/home-content/7-great-books-to-improve-your-social-media-impact A Cheer for Digital Storytelling http://digitaldoughnut.com/home-content/home-content/a-cheer-for-digital-storytelling <div style="display:block;"> <div id="ImageThumb5" style="float:left;"><a href="http://digitaldoughnut.com/home-content/home-content/a-cheer-for-digital-storytelling"><img src="http://digitaldoughnut.com/AcuCustom/Sitename/DAM/019/anders_SThumb.jpg" border="0" hspace="5" vspace="5" /></a></div> <div id="ItemTeaser5" style="float:left;"> The advent of digital storytelling is doing much to create excitement in digital marketing circles, but while it heralds new possibilities for an era of socially led and participatory marketing, so too, does it raise questions. And confusion. What actually is digital storytelling? What’s its place in digital marketing? How does it differ from a cross-platform campaign? </div> </div> Fri, 11 Apr 2014 15:29:00 +0000 http://digitaldoughnut.com/home-content/home-content/a-cheer-for-digital-storytelling Compelling Content Beats “Clever” Every Time http://digitaldoughnut.com/home-content/home-content/compelling-content-beats-clever-every-time <div style="display:block;"> <div id="ImageThumb6" style="float:left;"><a href="http://digitaldoughnut.com/home-content/home-content/compelling-content-beats-clever-every-time"><img src="http://digitaldoughnut.com/AcuCustom/Sitename/DAM/012/are-facebook-business-pages-mo1_Thumb.png" border="0" hspace="5" vspace="5" /></a></div> <div id="ItemTeaser6" style="float:left;"> There are no rules on what makes content ’viral’ or compelling enough for people to share. We are bombarded daily with new bits of content that have become massive youtube hits and they don’t have a consistency in production, style or even appeal, it is a combination of factors that will drive growth, some of which are controllable but not all. </div> </div> Thu, 10 Apr 2014 12:35:00 +0000 http://digitaldoughnut.com/home-content/home-content/compelling-content-beats-clever-every-time Big Data: the Treasure Hidden in Your Multi-channel Retail Software http://digitaldoughnut.com/home-content/home-content/big-data-the-treasure-hidden-in-your-multi-channel-retail-software <div style="display:block;"> <div id="ImageThumb7" style="float:left;"><a href="http://digitaldoughnut.com/home-content/home-content/big-data-the-treasure-hidden-in-your-multi-channel-retail-software"><img src="http://digitaldoughnut.com/AcuCustom/Sitename/DAM/012/are-facebook-business-pages-mo1_Thumb.png" border="0" hspace="5" vspace="5" /></a></div> <div id="ItemTeaser7" style="float:left;"> Your multi-channel software is collecting a goldmine of data – if you only know how to use it. </div> </div> Tue, 08 Apr 2014 15:48:00 +0000 http://digitaldoughnut.com/home-content/home-content/big-data-the-treasure-hidden-in-your-multi-channel-retail-software Quick Wins: 5 Easy Things Your Team Should Do to Boost Email ROI http://digitaldoughnut.com/home-content/home-content/quick-wins-5-easy-things-your-team-should-do-to-boost-email-roi <div style="display:block;"> <div id="ImageThumb8" style="float:left;"><a href="http://digitaldoughnut.com/home-content/home-content/quick-wins-5-easy-things-your-team-should-do-to-boost-email-roi"><img src="http://digitaldoughnut.com/AcuCustom/Sitename/DAM/012/are-facebook-business-pages-mo1_Thumb.png" border="0" hspace="5" vspace="5" /></a></div> <div id="ItemTeaser8" style="float:left;"> Make sure your team is not overlooking five easy things they can to do boost email marketing ROI. </div> </div> Mon, 07 Apr 2014 16:07:00 +0000 http://digitaldoughnut.com/home-content/home-content/quick-wins-5-easy-things-your-team-should-do-to-boost-email-roi Visual Content Marketing Takes Off In US http://digitaldoughnut.com/home-content/home-content/visual-content-marketing-takes-off-in-us <div style="display:block;"> <div id="ImageThumb9" style="float:left;"><a href="http://digitaldoughnut.com/home-content/home-content/visual-content-marketing-takes-off-in-us"><img src="http://digitaldoughnut.com/AcuCustom/Sitename/DAM/019/cctn.jpg" border="0" hspace="5" vspace="5" /></a></div> <div id="ItemTeaser9" style="float:left;"> 78% of U.S. CMOs consider custom content the future of marketing. </div> </div> Mon, 07 Apr 2014 15:25:00 +0000 http://digitaldoughnut.com/home-content/home-content/visual-content-marketing-takes-off-in-us IBM - CMO insight from the global C-suite Study [INFOGRAPHIC] http://digitaldoughnut.com/home-content/home-content/ibm---cmo-insight-from-the-global-c-suite-study-infographic- <div style="display:block;"> <div id="ImageThumb10" style="float:left;"><a href="http://digitaldoughnut.com/home-content/home-content/ibm---cmo-insight-from-the-global-c-suite-study-infographic-"><img src="http://digitaldoughnut.com/AcuCustom/Sitename/DAM/019/CMOinfographic_1345x9401_SThumb.jpg" border="0" hspace="5" vspace="5" /></a></div> <div id="ItemTeaser10" style="float:left;"> IBM have recently released a CMO study based on their annual C-Suite study looking deeply at the strategic role played by the CMO in a business. </div> </div> Mon, 07 Apr 2014 10:50:00 +0000 http://digitaldoughnut.com/home-content/home-content/ibm---cmo-insight-from-the-global-c-suite-study-infographic-