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Sales and Marketing Collaboration: A Recipe for B2B Success
Zsofia Raffa
By Zsofia Raffa 12 September 2024

Sales and Marketing Collaboration: A Recipe for B2B Success

In the world of B2B, the age-old rivalry between Sales and Marketing often overshadows the potential for a fruitful partnership. Yet, when these two departments align their goals, strategies, and efforts, the results can be nothing short of transformative. As our interview with sales guru Gavin Kowalski highlighted, the synergy between Sales and Marketing is the secret ingredient to accelerated success. By breaking down silos and fostering collaboration, businesses can create a high-performance engine that drives revenue growth and customer satisfaction.

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Join the Largest Digital & Marketing Community in the World!

Join the Largest Digital & Marketing Community in the World!

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Get Involved.. Contribute an Article to Digital Doughnut Now!

Get Involved.. Contribute an Article to Digital Doughnut Now!

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Introducing 'Our Research' A Series Of Guides By London Research

Introducing 'Our Research' A Series Of Guides By London Research

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Prepare for Black Friday & Cyber Monday with Wunderkind

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B2B Product Marketing in a Rapidly Changing World Part 2: Content Strategy

B2B Product Marketing in a Rapidly Changing World Part 2: Content Strategy

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The 2023 WunderkIndex Report
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HR Software Pricing Guide
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Demystifying the Value of Identity in Performance Marketing
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Industry Pulse
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The State of B2B Lead Generation 2021

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The State of Product Discovery in Digital Commerce

The State of Product Discovery in Digital Commerce

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Closing the Gap

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PR Technology Vendor Selection Guide

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Understanding the role of social media in your business is important; however, before you get caught up in tactics first ask yourself “Is my business social?” If not, or if you aren’t sure, here are 3 reasons why...

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An Agency M&A Update with David Blois, hosted by Lucy Mann

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Prompting the Future - AI and Beyond - DMEXCO 2024

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Zsofia Raffa
Zsofia Raffa 22 October 2024
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The Role of AI in Transforming eCommerce

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Nick Colthorpe 16 October 2024
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Digital Doughnut Contributor
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UK Advertising Exports Group Introduces New Leadership Icon Award at Advertising Week New York

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Zsofia Raffa
Zsofia Raffa 9 October 2024
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