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Sales and Marketing Collaboration: A Recipe for B2B Success
Zsofia Raffa
By Zsofia Raffa 12 September 2024

Sales and Marketing Collaboration: A Recipe for B2B Success

In the world of B2B, the age-old rivalry between Sales and Marketing often overshadows the potential for a fruitful partnership. Yet, when these two departments align their goals, strategies, and efforts, the results can be nothing short of transformative. As our interview with sales guru Gavin Kowalski highlighted, the synergy between Sales and Marketing is the secret ingredient to accelerated success. By breaking down silos and fostering collaboration, businesses can create a high-performance engine that drives revenue growth and customer satisfaction.

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Join the Largest Digital & Marketing Community in the World!

Join the Largest Digital & Marketing Community in the World!

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Get Involved.. Contribute an Article to Digital Doughnut Now!

Get Involved.. Contribute an Article to Digital Doughnut Now!

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Introducing 'Our Research' A Series Of Guides By London Research

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Prepare for Black Friday & Cyber Monday with Wunderkind

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B2B Product Marketing in a Rapidly Changing World Part 2: Content Strategy

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The State of B2B Lead Generation 2021: Watch Now
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The State of B2B Content for Growth Marketing
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2023 Digital Experience Benchmark Report

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The State of Product Discovery in Digital Commerce

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Understanding the role of social media in your business is important; however, before you get caught up in tactics first ask yourself “Is my business social?” If not, or if you aren’t sure, here are 3 reasons why...

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An Agency M&A Update with David Blois, hosted by Lucy Mann

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David Blois, managing partner of M&A Advisory, enjoyed doing a Podcast with Lucy Mann, of Gunpowder Marketing, and sharing his experiences of the current M&A market and trends.

David Blois
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Prompting the Future - AI and Beyond - DMEXCO 2024

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Zsofia Raffa
Zsofia Raffa 22 October 2024
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The Role of AI in Transforming eCommerce

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The role of AI in transforming ecommerce is pretty significant. Learn about how AI enhances efficiency, customer satisfaction, and profitability in ecommerce.

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Building Trust Through Independent Research: A Strategic Approach for B2B Marketers

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Discover how independent research and co-branded content help B2B marketers build trust, establish thought leadership, and enhance lead generation by providing credible, research-backed insights that resonate with...

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Nick Colthorpe 16 October 2024
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Digital Doughnut Contributor 15 October 2024
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UK Advertising Exports Group Introduces New Leadership Icon Award at Advertising Week New York

UK Advertising Exports Group Introduces New Leadership Icon Award at Advertising Week New York

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Zsofia Raffa
Zsofia Raffa 9 October 2024
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