By Zsofia Raffa 12 September 2024 Sales and Marketing Collaboration: A Recipe for B2B Success In the world of B2B, the age-old rivalry between Sales and Marketing often overshadows the potential for a fruitful partnership. Yet, when these two departments align their goals, strategies, and efforts, the results can be nothing short of transformative. As our interview with sales guru Gavin Kowalski highlighted, the synergy between Sales and Marketing is the secret ingredient to accelerated success. By breaking down silos and fostering collaboration, businesses can create a high-performance engine that drives revenue growth and customer satisfaction. Featured article Read more
AI-driven Personalisation Dominates the Future of Travel and Hospitality Marketing Travel and hospitality marketing is on the verge of dramatic transformation. Personalisation of marketing communications is moving from dream to necessity, and the change is putting marketers in the driving seat. Michael Nutley 3 December 2024 Read more
3 Reasons Why Building Social into Marketing is a Significant Competitive Advantage Understanding the role of social media in your business is important; however, before you get caught up in tactics first ask yourself “Is my business social?” If not, or if you aren’t sure, here are 3 reasons why... Anna Fox 31 October 2024 Read more
The Impact of Exceptional Customer Service on Retention in E-Commerce Attracting new customers is no longer enough to sustain long-term business success. Retaining existing customers has become the cornerstone of profitable growth, and at the heart of this strategy lies exceptional... Mihir Bhatt 29 October 2024 Read more
An Agency M&A Update with David Blois, hosted by Lucy Mann David Blois, managing partner of M&A Advisory, enjoyed doing a Podcast with Lucy Mann, of Gunpowder Marketing, and sharing his experiences of the current M&A market and trends. David Blois 24 October 2024 Read more
Prompting the Future - AI and Beyond - DMEXCO 2024 DMEXCO 2024 in Cologne, Germany, DMEXCO 2024 between 18-19 September presented 850 speakers on 14 stages, over 200 hours of program, and around 650 exhibitors and partners. This year's top-class program focused on... Zsofia Raffa 22 October 2024 Read more
The Role of AI in Transforming eCommerce The role of AI in transforming ecommerce is pretty significant. Learn about how AI enhances efficiency, customer satisfaction, and profitability in ecommerce. Gaurav Sharma 17 October 2024 Read more
Building Trust Through Independent Research: A Strategic Approach for B2B Marketers Discover how independent research and co-branded content help B2B marketers build trust, establish thought leadership, and enhance lead generation by providing credible, research-backed insights that resonate with... Nick Colthorpe 16 October 2024 Read more
Don’t Be Fooled by Synthetic Data for Market Research: Why Insights From Real People are Key to Authentic Brand Building In an era driven by technological advancements, AI and synthetic data are playing an increasingly significant role in helping businesses understand consumer behaviour. As discussions about synthetic data’s potential... Digital Doughnut Contributor 15 October 2024 Read more
UK Advertising Exports Group Introduces New Leadership Icon Award at Advertising Week New York The award was launched by the UK Advertising Exports Group (UKAEG) to recognise exceptional leaders who have significantly strengthened UK-US relations within the advertising industry. Nick Colthorpe 14 October 2024 Read more
The Ultimate Guide to Interactive Video Marketing Explore how interactive video marketing can boost engagement, drive conversions, and create memorable customer experiences. This guide covers strategies, tools, and best practices for implementing interactive videos... Ghia Marnewick 10 October 2024 Read more
The World Is Shrinking: 6 Degrees of Separation Is Now 2! Six degrees of separation is not just a party game, it's a reality. Everyone is the world is interconnected, and thanks to social media, that connectedness gets tighter and richer each day. See the research... Scott Christley 9 August 2017 Read more
How to Review a Website — A Guide for Beginners A company website is crucial for any business's digital marketing strategy. To keep up with the changing trends and customer buying behaviors, it's important to review and make necessary changes regularly... Digital Doughnut Contributor 25 March 2024 Read more
The Impact of New Technology on Marketing Technology has impacted every part of our lives. From household chores to business disciplines and etiquette, there's a gadget or app for it. Marketing has changed dramatically over the years, but what is the... Alex Lysak 3 April 2024 Read more
What Marketing Content Do Different Age Groups like to Consume? Today marketers have a wide choice of different content types to create; from video to blogs, from memes to whitepapers. But which types of content are most suitable for different age groups? Lisa Curry 21 October 2016 Read more
7 Reasons Why Social Media Marketing is Important For Your Business In the past two decades social media has become a crucial tool for marketers, enabling businesses to connect with potential customers. If your business has yet to embrace social media and you want to know why it is... Sharron Nelson 29 February 2024 Read more