What's new

Sales and Marketing Collaboration: A Recipe for B2B Success
Zsofia Raffa
By Zsofia Raffa 12 September 2024

Sales and Marketing Collaboration: A Recipe for B2B Success

In the world of B2B, the age-old rivalry between Sales and Marketing often overshadows the potential for a fruitful partnership. Yet, when these two departments align their goals, strategies, and efforts, the results can be nothing short of transformative. As our interview with sales guru Gavin Kowalski highlighted, the synergy between Sales and Marketing is the secret ingredient to accelerated success. By breaking down silos and fostering collaboration, businesses can create a high-performance engine that drives revenue growth and customer satisfaction.

Featured article
Read more
Join the Largest Digital & Marketing Community in the World!

Join the Largest Digital & Marketing Community in the World!

Read more
Get Involved.. Contribute an Article to Digital Doughnut Now!

Get Involved.. Contribute an Article to Digital Doughnut Now!

Read more
Introducing 'Our Research' A Series Of Guides By London Research

Introducing 'Our Research' A Series Of Guides By London Research

Read more
Prepare for Black Friday & Cyber Monday with Wunderkind

Prepare for Black Friday & Cyber Monday with Wunderkind

Read more
B2B Product Marketing in a Rapidly Changing World Part 2: Content Strategy

B2B Product Marketing in a Rapidly Changing World Part 2: Content Strategy

Read more

Latest resources

See all
HR Software Pricing Guide

HR Software Pricing Guide
True Botanicals Sees 122 percent Lift After Leaving Attentive Consolidates Email And Text With Wunderkind

True Botanicals Sees 122 percent Lift After Leaving Attentive Consolidates Email And Text With Wunderkind
2024 Predictions: 10 Trends eCommerce Brands Should Look Out For

2024 Predictions: 10 Trends eCommerce Brands Should Look Out For
ICONIC London Sees 152 percent Boost With The Wunderkind Identity Network

ICONIC London Sees 152 percent Boost With The Wunderkind Identity Network
More Better Leads Forever Part 2

More Better Leads Forever Part 2

Our Research

See all
The State of Product Discovery in Digital Commerce

The State of Product Discovery in Digital Commerce

London Research
In partnership with
Attraqt
Read more
Closing the Gap

Closing the Gap

London Research
In partnership with
Catalyst
Read more
Content Marketing Maturity Report 2022

Content Marketing Maturity Report 2022

London Research
In partnership with
ContentCal
Read more
PR Technology Vendor Selection Guide

PR Technology Vendor Selection Guide

London Research
In partnership with
Cision
Read more
Content Marketing: Moving from Tactics to Strategy

Content Marketing: Moving from Tactics to Strategy

London Research
In partnership with
ContentCal
Read more

Latest articles

See all
3 Reasons Why Building Social into Marketing is a Significant Competitive Advantage

3 Reasons Why Building Social into Marketing is a Significant Competitive Advantage

Understanding the role of social media in your business is important; however, before you get caught up in tactics first ask yourself “Is my business social?” If not, or if you aren’t sure, here are 3 reasons why...

Anna Fox
Anna Fox 31 October 2024
Read more
The Impact of Exceptional Customer Service on Retention in E-Commerce

The Impact of Exceptional Customer Service on Retention in E-Commerce

Attracting new customers is no longer enough to sustain long-term business success. Retaining existing customers has become the cornerstone of profitable growth, and at the heart of this strategy lies exceptional...

Mihir Bhatt
Mihir Bhatt 29 October 2024
Read more
An Agency M&A Update with David Blois, hosted by Lucy Mann

An Agency M&A Update with David Blois, hosted by Lucy Mann

David Blois, managing partner of M&A Advisory, enjoyed doing a Podcast with Lucy Mann, of Gunpowder Marketing, and sharing his experiences of the current M&A market and trends.

David Blois
David Blois 24 October 2024
Read more
Prompting the Future - AI and Beyond - DMEXCO 2024

Prompting the Future - AI and Beyond - DMEXCO 2024

DMEXCO 2024 in Cologne, Germany, DMEXCO 2024 between 18-19 September presented 850 speakers on 14 stages, over 200 hours of program, and around 650 exhibitors and partners. This year's top-class program focused on...

Zsofia Raffa
Zsofia Raffa 22 October 2024
Read more
The Role of AI in Transforming eCommerce

The Role of AI in Transforming eCommerce

The role of AI in transforming ecommerce is pretty significant. Learn about how AI enhances efficiency, customer satisfaction, and profitability in ecommerce.

Gaurav Sharma
Gaurav Sharma 17 October 2024
Read more
Building Trust Through Independent Research: A Strategic Approach for B2B Marketers

Building Trust Through Independent Research: A Strategic Approach for B2B Marketers

Discover how independent research and co-branded content help B2B marketers build trust, establish thought leadership, and enhance lead generation by providing credible, research-backed insights that resonate with...

Nick Colthorpe
Nick Colthorpe 16 October 2024
Read more
Don’t Be Fooled by Synthetic Data for Market Research: Why Insights From Real People are Key to Authentic Brand Building

Don’t Be Fooled by Synthetic Data for Market Research: Why Insights From Real People are Key to Authentic Brand Building

In an era driven by technological advancements, AI and synthetic data are playing an increasingly significant role in helping businesses understand consumer behaviour. As discussions about synthetic data’s potential...

Digital Doughnut Contributor
Digital Doughnut Contributor 15 October 2024
Read more
UK Advertising Exports Group Introduces New Leadership Icon Award at Advertising Week New York

UK Advertising Exports Group Introduces New Leadership Icon Award at Advertising Week New York

The award was launched by the UK Advertising Exports Group (UKAEG) to recognise exceptional leaders who have significantly strengthened UK-US relations within the advertising industry.

Nick Colthorpe
Nick Colthorpe 14 October 2024
Read more
The Ultimate Guide to Interactive Video Marketing

The Ultimate Guide to Interactive Video Marketing

Explore how interactive video marketing can boost engagement, drive conversions, and create memorable customer experiences. This guide covers strategies, tools, and best practices for implementing interactive videos...

Ghia Marnewick
Ghia Marnewick 10 October 2024
Read more
Seeing is Believing? Deepfake Detection at the Time of Super Election Year

Seeing is Believing? Deepfake Detection at the Time of Super Election Year

The year 2024 is shaping both technology and global politics. With the help of innovative AI products, it only takes a few clicks to create a text, image, or even a video that is shared on social media in a matter of...

Zsofia Raffa
Zsofia Raffa 9 October 2024
Read more

Upcoming events

See all

Popular articles

The Impact of New Technology on Marketing

The Impact of New Technology on Marketing

Technology has impacted every part of our lives. From household chores to business disciplines and etiquette, there's a gadget or app for it. Marketing has changed dramatically over the years, but what is the...

Alex Lysak
Alex Lysak 3 April 2024
Read more
Instagram Growth Strategies: 9 Practical Ways to Maximize Engagement and Growth

Instagram Growth Strategies: 9 Practical Ways to Maximize Engagement and Growth

Effective Instagram growth strategies are essential for maximizing your marketing campaign, increasing engagement, and boosting conversions. Think of your Instagram strategy for business growth as a campfire. It doesn...

Mos Clement
Mos Clement 26 January 2024
Read more
How to Review a Website — A Guide for Beginners

How to Review a Website — A Guide for Beginners

A company website is crucial for any business's digital marketing strategy. To keep up with the changing trends and customer buying behaviors, it's important to review and make necessary changes regularly...

Digital Doughnut Contributor
Digital Doughnut Contributor 25 March 2024
Read more
7 Reasons Why Social Media Marketing is Important For Your Business

7 Reasons Why Social Media Marketing is Important For Your Business

In the past two decades social media has become a crucial tool for marketers, enabling businesses to connect with potential customers. If your business has yet to embrace social media and you want to know why it is...

Sharron Nelson
Sharron Nelson 29 February 2024
Read more
10 Factors that Influence Customer Buying Behaviour Online

10 Factors that Influence Customer Buying Behaviour Online

Now is an era where customers take the center stags influencing business strategies across industries. No business can afford to overlook factors that could either break the customer experience or even pose a risk of...

Edward Roesch
Edward Roesch 4 June 2018
Read more