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The State of Product Discovery in Digital Commerce

The State of Product Discovery in Digital Commerce

London Research
In partnership with
Attraqt
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Closing the Gap

Closing the Gap

London Research
In partnership with
Catalyst
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Content Marketing Maturity Report 2022

Content Marketing Maturity Report 2022

London Research
In partnership with
ContentCal
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PR Technology Vendor Selection Guide

PR Technology Vendor Selection Guide

London Research
In partnership with
Cision
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Content Marketing: Moving from Tactics to Strategy

Content Marketing: Moving from Tactics to Strategy

London Research
In partnership with
ContentCal
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Latest articles

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Podcast - Event Marketing: Insights from Industry Leaders

Podcast - Event Marketing: Insights from Industry Leaders

In this episode of the c-suite podcast, we chat to a panel of experts about how companies use events to showcase products, strengthen partnerships, and generate business opportunities.

Russell Goldsmith
Russell Goldsmith 22 August 2024
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Don't Miss a Message: Why Whatsapp Automation is Essential for Your Digital Marketing Activities

Don't Miss a Message: Why Whatsapp Automation is Essential for Your Digital Marketing Activities

Reaching your target audience on their preferred platforms is crucial. With over 2 billion monthly users globally, Whatsapp has become an essential communication tool. But keeping up with individual inquiries and...

vihaan digitals
vihaan digitals 20 August 2024
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Immersive Marketing: How AR and VR are Revolutionizing Digital Marketing

Immersive Marketing: How AR and VR are Revolutionizing Digital Marketing

Immersive technologies like Augmented Reality (AR) and Virtual Reality (VR) are no longer confined to the realms of gaming and entertainment; they have made significant inroads into the world of digital marketing.

Vikas Maheshwari
Vikas Maheshwari 15 August 2024
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How to Implement a Next-Generation Loyalty Program to Supercharge Customer Retention

How to Implement a Next-Generation Loyalty Program to Supercharge Customer Retention

One of the keys to attracting and holding onto customers is incentivising their loyalty to your brand.

Dmytro Spilka
Dmytro Spilka 13 August 2024
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The Convergence of IoT and VOIP: Revolutionizing Connected Communication

The Convergence of IoT and VOIP: Revolutionizing Connected Communication

This post explores the benefits, key applications, implementation strategies, and future trends of IoT-VOIP integration, highlighting its potential to revolutionize industries and enhance user experiences. Learn about...

Debbie Chew
Debbie Chew 8 August 2024
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Harnessing Chatbot Technology: Trends and Tips for Improved Customer Interaction

Harnessing Chatbot Technology: Trends and Tips for Improved Customer Interaction

Chatbot technology is revolutionizing customer service by providing instant and efficient interaction. This article explores the latest trends in chatbot technology and offers practical tips to enhance customer...

Freya Skye
Freya Skye 6 August 2024
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Top 10 SEO Strategies for Small Businesses in 2024

Top 10 SEO Strategies for Small Businesses in 2024

In today's digital age, having a robust SEO strategy is essential for small businesses to stay competitive. With search engine algorithms constantly evolving, it’s crucial to stay updated with the latest trends...

Farheen Khan
Farheen Khan 2 August 2024
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Podcast – Interview with Jason Zintak, CEO, 6Sense

Podcast – Interview with Jason Zintak, CEO, 6Sense

Part of our special series of episodes of the c-suite podcast that was recorded in partnership with the European PR Agency Tyto and their own Without Borders podcast, this interview is with Jason Zintak, CEO, 6Sense.

Russell Goldsmith
Russell Goldsmith 31 July 2024
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How AI is Shaping the Future of Customer Engagement

How AI is Shaping the Future of Customer Engagement

Discover how top marketing leaders are leveraging AI to transform customer-centric marketing. Insights from John Watton, Kirsty Fraser, and Simon Morris reveal practical strategies for personalisation, creative...

Nick Colthorpe
Nick Colthorpe 29 July 2024
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How to Navigate the Complexities of PIM Software Selection

How to Navigate the Complexities of PIM Software Selection

Today, organizations deal with the growing complexity and diversity of product information and digital assets. If left unmanaged, product information and digital assets could lead to inconsistencies, delays, and a...

Sudhanshu Singh
Sudhanshu Singh 25 July 2024
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Popular articles

How to Review a Website — A Guide for Beginners

How to Review a Website — A Guide for Beginners

A company website is crucial for any business's digital marketing strategy. To keep up with the changing trends and customer buying behaviors, it's important to review and make necessary changes regularly...

Digital Doughnut Contributor
Digital Doughnut Contributor 25 March 2024
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The Impact of New Technology on Marketing

The Impact of New Technology on Marketing

Technology has impacted every part of our lives. From household chores to business disciplines and etiquette, there's a gadget or app for it. Marketing has changed dramatically over the years, but what is the...

Alex Lysak
Alex Lysak 3 April 2024
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7 Reasons Why Social Media Marketing is Important For Your Business

7 Reasons Why Social Media Marketing is Important For Your Business

In the past two decades social media has become a crucial tool for marketers, enabling businesses to connect with potential customers. If your business has yet to embrace social media and you want to know why it is...

Sharron Nelson
Sharron Nelson 29 February 2024
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10 Factors that Influence Customer Buying Behaviour Online

10 Factors that Influence Customer Buying Behaviour Online

Now is an era where customers take the center stags influencing business strategies across industries. No business can afford to overlook factors that could either break the customer experience or even pose a risk of...

Edward Roesch
Edward Roesch 4 June 2018
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How to Implement a Next-Generation Loyalty Program to Supercharge Customer Retention

How to Implement a Next-Generation Loyalty Program to Supercharge Customer Retention

One of the keys to attracting and holding onto customers is incentivising their loyalty to your brand.

Dmytro Spilka
Dmytro Spilka 13 August 2024
Read more