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Sales and Marketing Collaboration: A Recipe for B2B Success
Zsofia Raffa
By Zsofia Raffa 12 September 2024

Sales and Marketing Collaboration: A Recipe for B2B Success

In the world of B2B, the age-old rivalry between Sales and Marketing often overshadows the potential for a fruitful partnership. Yet, when these two departments align their goals, strategies, and efforts, the results can be nothing short of transformative. As our interview with sales guru Gavin Kowalski highlighted, the synergy between Sales and Marketing is the secret ingredient to accelerated success. By breaking down silos and fostering collaboration, businesses can create a high-performance engine that drives revenue growth and customer satisfaction.

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Join the Largest Digital & Marketing Community in the World!

Join the Largest Digital & Marketing Community in the World!

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Get Involved.. Contribute an Article to Digital Doughnut Now!

Get Involved.. Contribute an Article to Digital Doughnut Now!

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Introducing 'Our Research' A Series Of Guides By London Research

Introducing 'Our Research' A Series Of Guides By London Research

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Prepare for Black Friday & Cyber Monday with Wunderkind

Prepare for Black Friday & Cyber Monday with Wunderkind

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B2B Product Marketing in a Rapidly Changing World Part 2: Content Strategy

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More Better Leads Forever Part 3
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Breaking Down Lead Generation Barriers - Watch Now
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More Better Leads Forever Part 1
Strategic Guide to Lead Conversion: How Marketing and Sales Functions Must Evolve to Succeed

Strategic Guide to Lead Conversion: How Marketing and Sales Functions Must Evolve to Succeed

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The State of Product Discovery in Digital Commerce

The State of Product Discovery in Digital Commerce

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Travel and hospitality marketing is on the verge of dramatic transformation. Personalisation of marketing communications is moving from dream to necessity, and the change is putting marketers in the driving seat.

Michael Nutley
Michael Nutley 3 December 2024
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3 Reasons Why Building Social into Marketing is a Significant Competitive Advantage

3 Reasons Why Building Social into Marketing is a Significant Competitive Advantage

Understanding the role of social media in your business is important; however, before you get caught up in tactics first ask yourself “Is my business social?” If not, or if you aren’t sure, here are 3 reasons why...

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Anna Fox 31 October 2024
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The Impact of Exceptional Customer Service on Retention in E-Commerce

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Attracting new customers is no longer enough to sustain long-term business success. Retaining existing customers has become the cornerstone of profitable growth, and at the heart of this strategy lies exceptional...

Mihir Bhatt
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An Agency M&A Update with David Blois, hosted by Lucy Mann

An Agency M&A Update with David Blois, hosted by Lucy Mann

David Blois, managing partner of M&A Advisory, enjoyed doing a Podcast with Lucy Mann, of Gunpowder Marketing, and sharing his experiences of the current M&A market and trends.

David Blois
David Blois 24 October 2024
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Prompting the Future - AI and Beyond - DMEXCO 2024

Prompting the Future - AI and Beyond - DMEXCO 2024

DMEXCO 2024 in Cologne, Germany, DMEXCO 2024 between 18-19 September presented 850 speakers on 14 stages, over 200 hours of program, and around 650 exhibitors and partners. This year's top-class program focused on...

Zsofia Raffa
Zsofia Raffa 22 October 2024
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The Role of AI in Transforming eCommerce

The Role of AI in Transforming eCommerce

The role of AI in transforming ecommerce is pretty significant. Learn about how AI enhances efficiency, customer satisfaction, and profitability in ecommerce.

Gaurav Sharma
Gaurav Sharma 17 October 2024
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Building Trust Through Independent Research: A Strategic Approach for B2B Marketers

Building Trust Through Independent Research: A Strategic Approach for B2B Marketers

Discover how independent research and co-branded content help B2B marketers build trust, establish thought leadership, and enhance lead generation by providing credible, research-backed insights that resonate with...

Nick Colthorpe
Nick Colthorpe 16 October 2024
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Don’t Be Fooled by Synthetic Data for Market Research: Why Insights From Real People are Key to Authentic Brand Building

Don’t Be Fooled by Synthetic Data for Market Research: Why Insights From Real People are Key to Authentic Brand Building

In an era driven by technological advancements, AI and synthetic data are playing an increasingly significant role in helping businesses understand consumer behaviour. As discussions about synthetic data’s potential...

Digital Doughnut Contributor
Digital Doughnut Contributor 15 October 2024
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UK Advertising Exports Group Introduces New Leadership Icon Award at Advertising Week New York

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The award was launched by the UK Advertising Exports Group (UKAEG) to recognise exceptional leaders who have significantly strengthened UK-US relations within the advertising industry.

Nick Colthorpe
Nick Colthorpe 14 October 2024
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The Ultimate Guide to Interactive Video Marketing

The Ultimate Guide to Interactive Video Marketing

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