In many of my discussions with marketers — especially around content strategy — we inevitably end up on the topic of integrating external data to make email smarter. If you’re an e-commerce retailer, it manifests in a program like shopping cart aband ... more

Everyday, things are getting more and more complicated out there for employers.  As you may recall (indeed, how could you forget?), earlier this year the media shined a bright spotlight on a small number of employers (and I truly mean just a small few ... more

Social media marketing is an extension of traditional marketing methods, principles, and theory.  Successful marketing, regardless if it is Social or not, revolves around AIDA, a traditional marketing concept!  You have to get your customer’s Attentio ... more

The mighty king of search is campaigning to create a number of new top-level domains (TLDs), including ".google", ".youtube" and ".docs". Google is also exploring the possibility of ".lol" as a TLD, citing it thought the domain had "interesting and cr ... more

With the rise of social media marketing, everybody is eager to jump on the bandwagon.   This doesn’t come as a surprise, as there are about 900 million active users of Facebook, and that’s not counting the users on other social networks such as Twitte ... more

The Information Commissioner’s Office will write to 50 top UK websites this week to find out what actions have been taken towards compliance with the new EU e-Privacy Directive. During a press briefing last week the deputy commissioner and director of ... more

The Competition Commission has changed a ruling on BSkyB’s dominance of the pay-TV film market thanks to the growth of digital services such as LOVEFiLM and Netflix. In an abrupt u-turn, the CC said that Sky Movies no longer provides Sky with an advan ... more

People ask me all the time why I’m so excited about Google+ as a marketing tool. After all, it doesn’t (yet) have anywhere near the user numbers of social media juggernauts like Facebook or Twitter. Doesn’t it just make sense to go w ... more

I’ve just paid a visit to the ICO website to gain more information on the new laws that have come into play in respect to the use of cookies in the EU. I have to say that after reading the advice_on_new_cookie_regulation.pdf that I have been left with more questions than answers. more

A viral ad featuring a very upset woman complaining about being evicted from a movie theatre in Austin Texas is doing the rounds on YouTube. more