"A client services/account management executive with over 20 years of strategic leadership, 15 of which were focused almost exclusively on pharmaceutical CRM marketing. Developed and implemented highly successful on- and off-line programs targeting both consumers and professionals across a broad array of therapeutic categories, including 6 new product launches."
Principal at Shawcross Consulting
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Providing strategic and tactical consultative services for select clients with focus on Relationship Marketing, Database and Direct Response Marketing, Digital, CRM, and Integrated Communications.
Client Service - Account Management - Strategic Planning - Digital Communications - Integrated Marketing - Pharmaceutical CRM - Marketing Communications for Non-Profit Organizations - Direct to Patient/Patient Support